Today marks exactly a month since being accepted into the merch by amazon program and boy has it been a journey of frustration and satisfaction.
Let’s get straight into the figures as I know that is what most of you are keen to see:
• Total T-Shirts Sold: 17
• Revenue: $7.42
I’m guessing you’re thinking why is the revenue from 17 T-Shirts so low?
Well I went into the month with one goal, which was to break out of the limited 10 slots. My strategy was simple, price all my shirts as low as possible (just over breakeven) and rotated any shirt that didn’t sell after 7 days. This was of course to increase the chance of attaining a sale.
My first sale happened 6 days after listing my initial 10 t-shirts which I was delighted about. Then two weeks went by with not a single sale, and I started to question what I was doing wrong. Looking back on it, my first 10 designs were mediocre at best and the research that went into them was worse.
I decided that something was obviously not working and to change my research process as well as how I approach my designs. Fast forward a couple of days and I now have 10 brand spanking new designs listed, which I was confident would to sell due to my research and guess what they did. I ended up selling a total of 16 shirts over an 8 day period, with my best day achieving 4 sales.
That pretty much brings us to today where I have been tiered up to 25 slots and have a total of 22 shirts listed.
Things learnt and Key takeaways
• The key to creating a shirt that sells is through thorough research as well as a design that will stick out from the rest.
• It took me 2 weeks of tweaking my research and about a total of 25 designs rotated for me to gain any traction.
• I found out rather quickly that a good BSR and low competition niche will not always equate to a sellable shirt. For those of you using merch informer always check a shirts sales history, you will be surprised how many shirts have a BSR under 200k that have only sold once or twice in their life time.
• Surrounding yourself with likeminded people who have the similar goals is extremely motivating and is something I have lacked in the past. (I will touch on this just below)
• Finally if something isn’t working, identify the issue and change it quickly.
• If you are treating MBA like a business it is going to be a grind, thankfully for myself I have been an avid Photoshop user for the last 8 years and I thoroughly enjoy the design process of each and every shirt.
Focus for July
• Tier up to 100 available slots (which I am on track to hit by mid-July)
• Increase all shirt prices so I can see some sort of return on my time invested.
• If I have any available slots open on any given day my goal will be to fill them.
Long term Goals / Thoughts
• Hit $1000 in royalties generated each month by December 2017.
• Use my best selling designs to create other apparel not currently available through MBA and sell them using another POD service such as teelauch.
• Outsource designs if I ever find that I am consistently not filling my slots each day
• Firstly a big thank you to Neil from MerchInfomer for being my inspiration since reading his initial case studies some time ago and creating Merch Informer which I currently use to do 99.9% of my research.
• Secondly a shout out and thank you to everyone in the merch masterminds slack group, you guys have a wealth of knowledge and are honestly keeping me motivated each day.